THINKING FAST AND SLOW - Commented Book
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The Importance of Awareness of Your Bias
Maintaining one's vigilance against biases is a chore, but the chance to avoid a costly mistake is sometimes worth the effort. The opportunity for successful de biasing exists because the circumstances in which issues of credit allocation come up are easy to identify. One of the best known studies of availability suggests that awareness of your own biases can cntribute to peace in marriages and probably in other joint projects.
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