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The Importance of a Good Research Budget
All commodities have to a lot of money that they allot towards research, whether it's dairy, egg, beef. And again, the marketing budget, the research budget, you know, these big ones, is not what, $9 billion if it's Nabisco or someone else. It's a couple million dollars together. Right. Well, and you can also, when you're Nabisco, and they did this multiple times, they start some nonprofit research that they fund exclusively. And then that becomes, that's Nabisco by proxy, but most people don't know it. Oh, and then, like, I'll never trust anything at a Tufts University again. They just took