8min chapter

Transformation Ground Control: Digital Transformation, ERP Implementation, Change Management, and Digital Strategy cover image

Workday & Salesforce Partnership, Birmingham City Council's ERP Failure, Fedex Digital Transformation Lessons

Transformation Ground Control: Digital Transformation, ERP Implementation, Change Management, and Digital Strategy

CHAPTER

Transforming Customer Experience

This chapter delves into the transformation of a back-office department aimed at enhancing customer interactions through improved operational processes and automation. It emphasizes the vital role of change managers and the importance of effective communication and collaboration with key stakeholders during organizational change.

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