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13min chapter
Gary Vee: ‘If You Don’t Do This, Your Business Won’t Exist In 5 Years’
Marketing Against The Grain
The Rise of Creators in Marketing
This chapter explores the growing advantage of creators over traditional brands in marketing, focusing on their agility, speed, and freedom from brand restrictions. It emphasizes the importance of video content in modern marketing strategies, discussing the need for engaging and relevant content across platforms like TikTok. The discussion also highlights the shift towards performance-driven marketing and the need for continuous adaptation in the ever-changing advertising landscape.
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