How to Generate Leads From Your Newsletter

In your book, you talk about from the beginning sort of identifying is the market big enough or right sized for you. A client who reads my newsletter becomes a way better client than someone who maybe hadn't read my newsletter. You should find at least a certain number of existing competitors unless you're first to the market but it's pretty unlikely. So around 10 is at least 10 and then you should find a certain amount of opportunity.