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"Leads Are Weak" 5 Ways To Increase Lead Quality | Ep 222
The Game w/ Alex Hormozi
How to Increase Lead Quality
If I can get, let's say I'm booking some sort of national campaign and I'm going straight to call, if my team can't handle as many and I don't mind doubling my lead cost to get, then in that instance, it would be worth it for me to double my lead costs. If you do have an issue of having too much traffic and the people aren't qualified and you're willing to increase how much you pay per show or you don't have the operational capacity, then adding one, two, three, four, five of these qualifiers in is an easy and fast way to increase the quality of the lead from in.
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