2min chapter

Marketing Against The Grain cover image

Scale Your Business to $100M Using These A.I. Growth Tactics with Guillaume Cabane (#131)

Marketing Against The Grain

CHAPTER

How to Hire the Right People for Your Startup

The percentage of people who are capable of doing those things is very small. If you look at early stage, you know what? Maybe one person or a very small team of three people which almost have this founder mindset. You're not trying to build campaigns with a huge cost and like a long-term rollout. That's not what you want. So once you want person, then as soon as you can, three people, the marketer slash growth mindset, the engineer and the analyst. It can mix that a bit, but it's a bit of that.

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