The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. cover image

THE TOP #1 SKILL WE ALL NEED TO WORK ON AND NO ONE TEACHES

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

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The Importance of Listening

We have to become our own personal improvement project in the most positive way and do it in a way that we enjoy, that we see ourselves get better. Listening is one of those critical skills. Not talking doesn't mean listening. What the other person wants is you to understand them, to get them, to bond with them. Most people want the easiest, cheapest way to solve the immediate surface problem but then the real problem will resurface.

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