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From Market Stalls to £5m per month with a Fragrance Brand - Connor Martin | The Midnight Pod Ep 52
Matt Kelly | The Midnight Pod
Do You Know What Contribution Margin Is?
I don't believe this whole narrative of you should never run a sale because you should fundamentally probably do some offers, especially like US based offers that pop. If your brand is not aligned to do that, I fight excreased in one for example. We did quite a lot of analysis over it last year and there was a lot of brands that didn't benefit from it. But depends on the ecosystem you got set up. It's an interesting one. You're sinking that seven pound mile back. You've got to go for the community play next year though. Have you ever tried doing podcasts, podcasts or sponsorships? Definitely, I'm just interested.
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