No More Boring Learning by Brain Bakery cover image

13. How to Keep People Engaged? The Goldilocks Principle

No More Boring Learning by Brain Bakery

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Engaging Teams Through Change: The Goldilocks Principle in Action

This chapter explores the difficulties of involving employees in organizational transformations, using Starbucks' practice of writing customer names on cups as a case study. It highlights the reactions of various employee groups and emphasizes the importance of supporting those resistant to change while fostering motivation and engagement within teams.

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