How I Built This with Guy Raz cover image

Freshpet: Scott Morris

How I Built This with Guy Raz

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Launching Challenges of Freshpet's Fresh Dog Food

This chapter explores the obstacles encountered in introducing Freshpet's first products, emphasizing the necessity for specialized refrigeration. It details the intricate process of developing a fresh dog food line that meets nutritional standards while also appealing to consumer preferences in appearance, scent, and texture.

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