2min chapter

Marketing Against The Grain cover image

Argument Alert!: New Game Double Down, Table Stakes and Kill

Marketing Against The Grain

CHAPTER

Are You Going to Kill Community?

"I'm doubling down on community. I'm table stakes, media, and i'm killing ai," he says. "You can tell me why you're killing tean. Why would you kill ai? You wil wl talk about community, cause you're killing and i'm ling down." He adds: 'Most companies are wrong about community being a community'

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