Strategic Decision-Making in Elite Sports

I’m delighted to speak with David Horrocks this week. David is a coach educator and formerly head of R and D and part of the senior management at Manchester United Football Club.

Over the years, David has engaged with many organisations such as British Cycling, Borussia Dortmund, The DFB, Milwaukee Bucks, Cricket Australia, London School of Contemporary Dance, Red Bull, and Inter Miami among others.

David is also a consultant to Findel Education, Veo Technologies, Carleton University Canada, and Inspire Sports and is currently running an employee health and wellbeing program for up to 6000 workers with Cadent Gas in conjunction with Whoop technologies.

The early part of David’s career was spent in the corporate and government services world in technology.

David has also led a paper “Preparation, structured deliberate practice and decision making in elite level football. The case study of Gary Neville (Manchester United FC and England)” and it’s this paper we discuss.