2min chapter

How I Built This with Guy Raz cover image

Eleven Madison Park: Daniel Humm

How I Built This with Guy Raz

CHAPTER

Restaurants Do This. They've Got All Kinds of Tricks

"We had all kinds of tricks to recognize even if a reviewer wears a disguise or e, i don't know, like a moustache or whatever. And we knew how he looked like," she says. "And so we saw him coming back, and a he had the meal, he called the next day." The review will come out in four days; they never had an empty seat since then.

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