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12min chapter
Wahlkampf - Stimmen fangen im Plakatewald
Der Rest ist Geschichte
Politische Kommunikation im Wandel
Dieses Kapitel erörtert die Entwicklung der politischen Kommunikation während der Wahlkämpfe in Deutschland, beginnend in der Weimarer Republik bis hin zur Bundesrepublik. Es wird die Anpassung der Parteien an neue Wählergruppen, insbesondere Frauen, sowie die Herausforderungen und Strategien der damaligen Wahlkampfmethoden hervorgehoben.
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