We all go into them sometimes, where we we apply the exact wrong technique. Exactly best of intentions, but wrong technique. So something goes wrong, you attribute to yourself, yes. And that would spend enough time self sabotaging and just kind of negative self talk. You're literally working against your own best interests. It's just a death spiral et, just like josh's death spiral, right? This is pervasive throughout our entire industry. We're just talking the norm openly, right? It's the norm....