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73. Who Pays for Multimillion-Dollar Miracle Cures?

Freakonomics, M.D.

00:00

The Value of a Lifetime

Most expensive drug in the world right now is a one-time cure for a rare disease called hemophilia. In most markets, prices are determined by the supply and not the demand. The challenge here in innovative markets is you want to make sure that innovation enters the market in the first place.

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