How to Scale a Butcher Box

We had to be box one profitable, which meant we had to get profitability on the first box. Other side of scaling is increasing your marketing efforts or adjusting it. We ended up getting super low cost to acquire customer with video content instead of static photos or text. So we were changing the offer. We were changing the medium that we were using. And all of it was really trying to dial in on how do we acquire customers and how do we do it cheaply and efficiently?