My Favourite Tip: Why Adam Alter doesn’t set goals, and what he does instead
How I Work
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Introduction
Adam Alter is an associate professor of marketing at New York University's Stern School of Business. Adam has written for the New York Times, The New Yorker, The Washington Post and Wired Slate. He says goal setting can be useful in a very grand sense to know what you want to achieve. But he doesn't get much joy from achieving small or big goals.
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Transcript
