There could be many things involved of why people choose to row in behind a certain narrative like that. I think part of it is because often when they've experienced that success, it's being predicated on hearing that here is a different approach. So there's a whole set of things involved. And I don't want to presume it's always with malice and tension. A lot of this is subconsciously, may feed into incentives that are important to humans. But certainly, the thing I find most difficult to accept is that there seems to be a willingness to dismiss any of the LDL evidence"

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