The Role of Like in Influence

A third important form of influence is something that we have touched on before and it's the idea of liking. This wouldn't come to it as a surprise to anyone that we prefer to say yes to the people we like. What small techniques can be employed to produce that rapport? There are two that the research literature highlights one is similarity pointing to Commonalities we like people who are like us If somebody can show us that we're similar Similar we like that person. We're more willing to interact with and benefit and Partner with that person the other is praised. Once again, not only do we like those who? Are like usWe like those who do like us and say so Hmm, you