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124. How a Buyer Enablement Approach to Deal Review Improves Forecasting w/Garin Hess

Presales Podcast by Presales Collective

CHAPTER

Demo Automation

I appreciate you sharing those stories. Big fan of Ben Horowitz and hearing that story, I'm sure we all can relate to an experience like that. Can you talk a little bit more about consensus, especially as it relates to demo automation? It's been so interesting to see demo automation allows you to engage your stakeholders in a digital way that we didn't used to be able to do. And the data you get by observing their engagement is what helps you understand how more likely they are to make a purchase.

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