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How To Say What Your Audience Can't Unhear with Tamsen Webster

The Speaker Lab Podcast

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Crafting Compelling Messages

This chapter discusses the role of message designers in helping speakers solidify their core ideas and foster audience buy-in. It emphasizes the importance of understanding the audience's existing beliefs to create messages that resonate and drive meaningful change. Techniques for effective communication, anchoring complex ideas in simple concepts, and the psychology behind decision-making are also explored.

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