i read that there seems to be a link between motivation and ampathy for characters an stories. Can you describe this association, any guidance that it might suggest for those of us trying to motivate others through the stories we tell? Well, i do think ampathy, where we feel for others, as well as things like recognition are very important for how stories affect listeners and readers. And so what we're trying to do is create a narrative that's interesting enough that the person wants to doher exercise so they can get the next.
“Make them want to turn the page,” says Paula Moya, a professor at Stanford University and author of The Social Imperative: Race, Close Reading, and Contemporary Literary Criticism.
In this episode of Think Fast, Talk Smart, Moya sits down with strategic communication lecturer Matt Abrahams to share how the elements of story can be used in other types of communication. Create compelling situations, full of sense and surprise, she says. Create characters we can empathize with; speak your written sentences aloud, and, Moya advises, think of the images your words may conjure up and how they may be interpreted by different audiences.
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