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Selling Uncommon, the death of advertising and a British original - Nils Leonard
Uncensored CMO
The Importance of Bravery in Marketing
Marketing to ourselves is absolutely fine, but I also think we've got our own when it's not really popular. The average person down the street isn't getting themselves worked up by Burger King and McDonald's having a face off on who can write the best chat GPT ads. They don't even share it with people themselves. By the way, as long as we know we're talking to ourselves, I don't think that's a bad marketing strategy.
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