How to Test Value Proposals With Customers

How do you get started testing value propositions? That's a great question. And we do this a lot with our clients. What I find often about the challenge that we run into is when we're testing value propositions, not just clients, even our team members,. It sounds really good before we bring the value proposition in front of customers. You can do this early, you can do it often and it doesn't mean you have to spend a ton of money.