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#86 BJ Fogg: Create Lasting Change
The Knowledge Project with Shane Parrish
Are You on the Island Environment or on Campus?
i tend to think that if we give people right information, it'll cause behavior change. But i don't think that's true. Information can be part of the puzzle, but that alone doesn't seem to do the trick for most people. If there's already a budget for some sort of campaign or learning or whatever, then take that budget and use it to help get people changing their behaviors.
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