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Blend Founder Nima Ghamsari on Customer ROI, Culture, and Vertical Software

The Khanversation with Imran Khan

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Navigating the Shift from a Horizontal to Vertical Software Approach

This chapter explores the journey of leaving a successful company to launch a new venture in vertical-specific software. It emphasizes the lessons learned about prioritizing customer return on investment and how aligning company success with client outcomes has transformed customer satisfaction and retention.

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