Riccardo Zacconi (Candy Crush Saga) and Kristian Segerstrale (Glu/Playfish) on Games Club
a16z Live
00:00
How to Start Up a Game Marketing Company
Early on, figuring out how to de risk, de risk the product. Make make a videoad of the game before you have the game. You can d risk almost anything with cleverly made trit. Figure out, crate that the cor concepto your intending to take tho market. Find a way the test, stand with some test audience until you feel like this thing is worth pursuing.
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