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How to Attract Women to the Gym Industry
For years, for decades, women have been marketed to that lightweight lots of reps, circuit training, curves, heart rate, body pump classes, turbo kickboxing. So the first go to move for me was and still is to this day is to introduce lifting heavy. That's it. It almost always is so novel to that client that their body ends before I even manipulate anything else automatically just starts responding just from lifting heavy.