The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. cover image

THE #1 THING YOU NEED TO BE DOING TO GET CLIENTS TO OPEN UP

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

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The Importance of Emotional Selling in Technology

"We're not selling widgets. We are selling this outcome of, hey, having a better experience as a patient with this pharmaceutical drug," he says. "This is important work because it can save lives and extend lives." He adds: "I had a hot blooded Irishman that leads that lives inside me sometimes"

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