127 GUEST: How to Be Relevant to Your Prospects and Customers, with Bill Cates
The Art of Sales with Art Sobczak
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You're Attracting Human Beings, Not Target Markets, Right?
You're attracting human beings, not target markets, upright? I love that. One thing i always say is that if you sell business to business, businesses don't buy from businesses. People buy from people. And actual, i wong to pull this from your book as well. You use the the bull's eye analogy, and you actually have a diagram here. This one really i home with me.
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