Skin and Me Launched During COVID

We raised the money late 2019 and we launched in 2020. It took us a bit of time to fine-tune how it is, the proposition and just get the right messaging and the right landing pages and the right flows. One thing that we knew we always wanted to do from the get-go was have a really strong incentive in the first month. We find Shunai Cogs in that first month and we basically offer, I mean if you go to our Instagram page and look in the bio, it's not hard to find an offer. We basically do a free trial. So that just means that people can try it out in a really low risk way and they try it

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