The Decline of Plant-Based Products in the Market

The speakers comment on the withdrawal of plant-based brands and discuss the financial struggles of companies such as Nestle, Tattooed Chef, Beyond Meat, Oatly, and The Very Good Food Company. They compare the plant-based market to the dot com bubble and predict a similar pattern of hype and decline. The chapter also explores the challenges faced by plant-based products in terms of taste, consumer appeal, and oversaturation in the market.