S02E13 Question Everything - the mantra used by Ian Humphris to fuel his marketing scale-up and £23 million exit.
Bulletproof Entrepreneur
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The Importance of Planning for the Future
I mean, the best business or the most expensive businesses are the ones that aren't for sale. And I think we were very clear in the conversations that we had in the first meeting, which is just going to be meaningful. So it was never, it was never about that and certainly never any planning because you always imagine you're only three calls, calls away from absolute disaster. You've never any imagination when your life's going to change quite significantly that that will work out.
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