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The North Star Isn't the Conversion
"The north star is pretty obvious, like, ok, hey company, like, we got to get 80 % of our company to customers to send two thousand tee messages in the first month," he says. "Never mind hiring ten raps and sueny the boards. Like, how quickly can we do this aso? Let's trut let's doing this like two months and see if we can fix it."