When and Where to Use Video?

Sotter: One of the things i love what morgan does, and he's, you know, incredible at this in general, with video. He would come up with a persona driven cadence to tear out your accounts. If they didn't engage, if they didn't open it or click on the link, they kept them in a pretty standard cadence. And that was his driver to do a personalized message. Sotter: What are some other ways that reps can determine when it's worth putting together the tailored one bu outside of just tearing out your accounts? We see people using the the tailored vidios in those cases where they have somebody who is showing signs of