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The Importance of Specializing in the Nonprofit Market
Learn why specializing in nonprofits within the Salesforce ecosystem can help consultants set higher fees, differentiate from competitors, attract inbound leads, and improve marketing and positioning.
Alexander Lapa joined me on ditching Hourly for a tour-de-force journey through the paths available to tech folks operating with a post-hourly mentality.
Talking Points:
Alex's Links:
Notes:
(AI generated)
Salesforce architect Alexander Lapa shares his journey of transitioning from hourly billing to fixed pricing in the nonprofit industry.
He discusses the motivations behind the switch, the challenges faced, and the significant benefits experienced through value-based pricing.
Lapa emphasizes the importance of scoping projects, creating template proposals for efficiency, and offering advisory and mentoring services tailored to each client's unique needs.
The shift to fixed pricing improved client relationships, increased revenue, and provided more freedom and flexibility.
Additionally, the transcript highlights the advantages of customizing the Salesforce platform for specific organizational requirements, de-risking the investment, and increasing ROI.
Also explored are the processes, challenges, and benefits of building apps on the Salesforce platform, as well as the value of being on Salesforce's AppExchange.
Lapa shares insights on patience and understanding when working with Salesforce and offers valuable advice for beginners in the field.
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