The State of Disney - A New Vision

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"I had to make a very strong case for myself. 15 interviews, at least," says Disney CEO Bob Iger. He set out three strategic priorities that would shape the company's future. The first was put all of our capital into high quality branded content. Second was let's embrace technology as an opportunity for its potential rather than looking at it as a threat. Third was we needed to go global in a much more profound way.

For any distinctive brand or business, it can be a challenge to expand reach without diluting what makes you special. No one has a keener understanding of this issue than Bob Iger, executive chair and former CEO of the Walt Disney Company. In this special two-part episode, Iger takes us through how he supercharged the House of Mouse while acquiring Pixar, Marvel, Lucasfilm, and 21st Century Fox. The trick, he explains, is setting up a diverse ecosystem that preserves the culture, methods, and core talent of both old parts and new parts – and fitting them together in ways that make everyone more successful.

Read a transcript of this interview at: https://mastersofscale.com/bob-iger/

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