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The State of Disney - A New Vision
"I had to make a very strong case for myself. 15 interviews, at least," says Disney CEO Bob Iger. He set out three strategic priorities that would shape the company's future. The first was put all of our capital into high quality branded content. Second was let's embrace technology as an opportunity for its potential rather than looking at it as a threat. Third was we needed to go global in a much more profound way.