Navigating Uncertainty: The Importance of Transparency in Marketing

There’s a TON of uncertainty in today’s climate: tariffs, regulations, etc. How should you deal with it when it comes to marketing efforts? 

Enter: transparency. Being clear about pricing and how it’ll affect your customers’ carts helps save you (and your team) from varying questions. Putting this notice on a landing page is a way to address it.

Plus, going too far on discounting may not be a great strategy. Instead, doubling down on value and need are a better angle. Jay also mentions revising internal expectations when it comes to sales and pipelines. Should you double down on your already existing client base? Absolutely.  

This short ‘n sweet Bathroom Break is all about preparing for potential setbacks. 🚽

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com