For us in the years circa 2011, true 2011, or whatever, like, yeah, exactly. And so a couple of things though, like these principles don't necessarily apply to other companies. So they do evolve and change. We're talking about maybe introducing a third principle, maybe around being outcome versus output focused.
In this episode Des Traynor and Paul Adams discuss the principles upon which we've built our product, and indeed our business, here at Intercom. They talk about the value of having a clearly defined set of principles and how they can become the foundation for cohesive decision making.
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