The Importance of Direct Customer Conversations in Marketing

Chris Walker was asked to join the Rev Up podcast, hosted by Ben Shipley of Trust the Process, to chat about customer-centric marketing and the importance of returning to fundamentals. Chris discusses the need to create demand by understanding customers and delivering value through content and thought leadership. He also shares insights on building a successful marketing team and utilizing essential tools for executing effective marketing strategies. They wrap up the conversation talking about content, the status of podcasting