Decoder with Nilay Patel cover image

Recode Decode: Ben Silbermann

Decoder with Nilay Patel

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Innovating Commerce with Augmented Reality

This chapter explores how augmented and virtual reality are transforming the shopping experience, with a special focus on the AR Try On technology for cosmetics and accessories. It emphasizes the growing trend towards immersive and personalized retail environments that enhance consumer engagement.

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