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Mastering Negotiation in B2B Sales with Keno Helmi

Revenue Builders

CHAPTER

Mastering B2B Sales Negotiations

This chapter explores the complexities of negotiating with economic buyers in B2B sales, highlighting the necessity of having strong champions within organizations. It delves into strategies for engaging procurement teams early, managing relationships, and presenting a satisfactory price point while protecting margins. The discussion emphasizes the art of negotiation, the significance of ROI analysis, and leveraging non-monetary elements to enhance deal value.

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