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9min chapter
Do we need to rethink ‘brand vs. performance’?
The WARC Podcast
Combining Metrics for Brand Equity Analysis
This chapter explores the idea of combining different metrics into a composite brand equity score and its relevance across various industries. It discusses the importance of incorporating neuroscience and emotions in consumer behavior analysis. Additionally, it presents findings from studies that measure brand equity's impact on shareholder value and revenue.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode