6min chapter

Feel Better, Live More with Dr Rangan Chatterjee cover image

The Science of Rituals & How They Can Transform Our Health, Happiness and Relationships with Professor Michael Norton #452

Feel Better, Live More with Dr Rangan Chatterjee

CHAPTER

The Commercialization of Rituals and Consumer Behavior

This chapter explores the connection between human behavior and marketing strategies, focusing on how businesses use rituals to enhance consumer engagement. It examines the impact of simplified purchasing options and the commercialization of cultural rituals, while also addressing the growth of skincare products and its implications for consumer choice.

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