The external business environment has been extremely challenging. The speed and intensity of the R&D project, it's not like we appeal those back while we're waiting to solve some of the most operational issues. Great mentors will make time for you, but they're also busy. When you bring in specific problems to solve, you're actually helping to make the mentor relationship a two-way street.
How do you reinvent a world-renowned automaker for an all-electric future? At Mercedes-Benz, CEO Ola Källenius has set the jaw-dropping goal to put fossil-fuels in the rear-view mirror by 2030 — ahead of other competitors and well ahead of Paris Climate Accords recommendations. Pushing the company’s tech, customers, and workforce to operate in a new gear, Källenius says, is repositioning Mercedes for whatever challenges and opportunities are ahead. From strategizing for the luxury market — balancing volume with desirability — to grappling with the complications of economic disruption, Källenius takes us inside the epic transformation of an iconic brand.
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