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#089 The Longevity MD — Dr Adam Bataineh

Big Picture Medicine

CHAPTER

Building a Community Around Your Brand

The main driver of users was the content that we created. We would create quite specialized content on our blog. Podcasts were a big part of our strategy as well. It's more like you need to identify already existing communities and cater to those communities rather than try to build a community around your own brand when you're a small brand.

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