𝗨𝗻𝗹𝗼𝗰𝗸𝗶𝗻𝗴 𝗦𝘂𝗰𝗰𝗲𝘀𝘀: 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗳𝗼𝗿 𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗕𝗗𝗠 𝗖𝗼𝗺𝗽𝗲𝗻𝘀𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗚𝗿𝗼𝘄𝘁𝗵
NARPM Radio
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Effective Marketing Tracking and BDM Compensation Strategies
This chapter emphasizes the significance of tracking marketing efforts, especially for radio commercials, and explores tools for effectively monitoring lead sources. It also delves into structuring compensation models for Business Development Managers, highlighting the need for incentivized pay to attract top talent while managing business costs.
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