127 GUEST: How to Be Relevant to Your Prospects and Customers, with Bill Cates
The Art of Sales with Art Sobczak
00:00
How to Attract the Right Fit Clients
Marketing is all about narrowing down. The whole purpose is to attract the right people to us, repel the wrong people and then move them to take action. We need to know who we're trying to reach, who we're looking for, to that exact point. This is what describes the criticalness of absuring in and knowing exactly who we're tried to attract. And i absolutely love the analogy that used about a lost child im describing that. You share that with us.
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